WE’RE AN EVENTBRITE PREMIUM PARTNER
Use Eventbrite to drive attendance whether you’re hosting a 40-person meeting or a 10,000 person music festival. Driving attendance digitally has become the mainstream way to organize events. We can help.
Starting in 2017, an East coast music festival tasked Oh Ya with increasing their ticket sales. We started in 2017 by looking at their existing digital assets, operational processes and registration workflows. We immediately made some changes to the Call-To-Action (CTA) at their website, implemented Eventbrite and supplemented their organic traffic with paid traffic. We also implemented a new pricing strategy for 2018 that allowed us to use promotional codes.
We grew their ticket sales by 32% year-over-year (YOY)
Automated the ticket sales process. Reduced cash handling. Improved bank receipts by over $30,000.
They had a pain point at the front gate with their registration process since they were manual. Each guest had to fill out paperwork, sign waivers, get wristbands, collect their parking pass and wifi password. This could take up to 15 minutes per guest. We reduced the registration process down to 3 minutes since we sold those “extras” online with the tickets and we’re now just scanning smartphones.
We eliminated the manual, clunky excel spreadsheets with real-time ticket sales prior to the event and at the gate. Reduced the dependance on cash and now delivering a better digital experience attracting new and tech-savvy guests.
As of January 2019
Traditionally, the client wouldn’t start selling tickets until February. This year, we started selling tickets October 1st. As of December 31st, we’ve already sold 87 tickets and collected over $13,000. We expect to double last year’s attendance.
We’re selling tickets at a higher price point than ever before.
We’re selling more tickets, faster.
The organizers are better able to plan for resources and have more budget to book talent.
As other festivals are folding, our event organizers are expanding and excited about the future.
Top Reasons To Use Eventbrite
FREE TO USE IF YOU ARE NOT COLLECTING MONEY
I first started using Eventbrite as a non-paying user when I was organizing weekly dinners for college students. Using Facebook events never yielded accurate RSVP lists and I knew there had to be a better way. Eventbrite is free to use if you are not collecting money for your event.
SOCIAL MEDIA PROMOTION TOOLS
Eventbrite integrates with Facebook and will tell event goers which of their friends will be attending the event as well.
EVENTBRITE SOCIAL STEAM
As an event organizer, when you link your social media accounts (Twitter or Instagram) you can pull in photos posted during or after your event using your event hashtag.
EMBED EVENT WIDGETS ON YOUR WEBSITE
If you prefer to link invitees to your website, you have a few options of how you can embed Evenbrite buttons…
EASILY COMMUNICATE WITH EVENT ATTENDEES
Eventbrite makes it easy to communicate with your event attendees with a built-in email system. A reminder email is automatically generated, which sends 24-hours prior to to the start of your event.
As an event marketer, you may need to incentivize people to attend your event with a discount. I offer discounts to our Facebook followers.
Eventbrite has a built-in system to encourage your event goers to encourage their friends to sign up as well. You can set a monetary incentive for friends to invite friends. I suggest adding a link to the affiliate program in the automated response email sent to registrants once they sign up. I only do this for paid events.
CREDIT CARD PROCESSING AND EVENTBRITE FEES
The PayPal processing fee is 2.9% plus $0.30 per transaction in USD (fees vary by country/currency and are subject to change at PayPal’s discretion).
The processing fee is just 3% of the value per transaction in U.S. dollars (3.5% internationally), and all fees are collected automatically (no monthly invoices to pay).
Eventbrite charges 2.5% of the ticket price and $0.99 per ticket sold. If you use Eventbrite to process payments while using Eventbrite, you’ll pay less in fees then what you would pay by using PayPal.