Display Advertising

Display advertising works best with a targeted campaign or event. It focuses on people that have shown an interest in your product or service using Search Re-Targeting and Site Re-targeting.

 Search Re-targeting is targeting people based on keywords they’ve used in Google and other search engines that are related to your advertising campaign.

 Site Re-targeting is targeting people who have already visited your site.

Example of a site re-targeting workflow:

Retargeting+Workflow.png

How does it help:

  • Increases click-through rates and site traffic, and making a bigger impact over time on targeted searchers.

  • You don’t waste money on advertising by targeting the same person twice, unless they indicate they’re interested in what you have to offer.

  • It helps you focus your advertising dollars and make the most of your marketing budget.

We help our clients decide the most cost-effective and high-ROI (return on investment) which may use both re-targeting methods together or only Site Re-targeting.

 Call us to learn more about how we can increase targeted traffic to your website with our industry-leading re-targeting practices.