Display advertising works best with a targeted campaign or event. It focuses on people that have shown an interest in your product or service using Search Re-Targeting and Site Re-targeting.
Search Re-targeting is targeting people based on keywords they’ve used in Google and other search engines that are related to your advertising campaign.
Site Re-targeting is targeting people who have already visited your site.
Example of a site re-targeting workflow:
How does it help:
Increases click-through rates and site traffic, and making a bigger impact over time on targeted searchers.
You don’t waste money on advertising by targeting the same person twice, unless they indicate they’re interested in what you have to offer.
It helps you focus your advertising dollars and make the most of your marketing budget.
We help our clients decide the most cost-effective and high-ROI (return on investment) which may use both re-targeting methods together or only Site Re-targeting.
Call us to learn more about how we can increase targeted traffic to your website with our industry-leading re-targeting practices.