Harmony Square Learning Partners with Oh Ya Marketing
Oh Ya is excited to announce its partnership with Harmony Square Learning. Harmony Square Learning is your go-to source for free, high-quality educational videos that make learning fun and informative for kids.
How Artificial Intelligence is Transforming Healthcare Strategies
As healthcare professionals, you know that staying ahead of the competition means investing in innovative marketing strategies. Artificial Intelligence (AI) is quickly becoming a game-changer in the field of healthcare marketing…
Unlock the Potential of Your Business with Artificial Intelligence Native Advertising
Are you looking to take your advertising to the next level? If so, then artificial intelligence native advertising is the way to go. This form of advertising utilizes technologies such as interactive and immersive ad formats, voice-activated advertising…
Maximize Your ROI with Paid Media Strategies
Are you looking to get the most out of your marketing budget? Paid media can be an effective way to maximize your return on investment and increase visibility for your business. In this article, we'll discuss strategies for making the most…
The Top Digital Advertising Strategies for Small to Medium Businesses in 2024
Are you a small- to medium-sized business struggling to keep up with the ever-changing digital advertising landscape in 2024? Do you want to make sure your marketing and advertising efforts are as effective as possible and give you the best return on investment…
Artificial Intelligence Advertising: Unlocking the Potential of Automated Marketing
Discover how Artificial Intelligence (AI) can revolutionize your digital marketing strategies and put you ahead of your competition. Learn about the various AI-powered tools that…
Preparing for the Future: Healthcare Marketing Trends to Look Out for in 2024
A successful 2024 healthcare marketing strategy should include elements such as content focused on the needs of the patient, video content to effectively convey detailed medical information in an engaging format, and leveraging platforms like podcasts and social media to reach new audiences and provide social proof.
YouTube SEO: How to Optimize Videos for YouTube Search
With the right YouTube strategy, you can significantly increase your video's visibility and engagement. Understanding how YouTube SEO works is the first step.
Unlock the Power of AI Marketing: 10 Ways to Get Started
Just as we previously transitioned from analog to digital, market leaders will pivot once more to adapt to this new world of Artificial Intelligence. Let’s explore how marketing is…
Maximize Your Brand Awareness with Pre-Roll Advertising
The term "pre-roll" comes from the idea of a video being in motion or "rolling." So, you watch the pre-roll video before the video you're waiting for.
Healthcare Industry: ZTV Advertising seeks to bridge the gap between linear TV and CTV.
ZTV offers healthcare advertisers the chance to reach a specific audience without incurring expensive data expenses.
Apple Business Connect for SMBs
Apple Business Connect allows you to manage customer interactions, showcase your products or services, and gain valuable insights into customer behavior. The platform integrates seamlessly with Apple's ecosystem allowing for…
Our Philosophy for Producing a Brand Video
Contrary to popular belief, a brand video is not about you or your company. The brand video is about your client.
A Step-by-Step Guide to Creating and Setting Up Your Own Google Ads Account
Setting up your own Google Ads account may seem intimidating, but it doesn't have to be. In this article, we will guide you through the process of creating your own Google Ads account and setting up your first campaign.
Zip Code-based Connected TV Advertising
ZTV is the latest enhancement to our comprehensive suite of CTV solutions that brings together the worlds of linear TV and digital. ZTV allows advertisers to reach a relevant audience while avoiding elevated costs and offering a price point competitive with linear TV.
SEO High-buying Intent Content and Pain-Point Marketing
Our method involves creating SEO-driven content that starts with the buyer's intent and focuses on finding keywords and topics that address the problem the searcher is trying to solve throughout their customer journey.
Your Facebook Business Page versus your Meta Business Suite
To expand your online presence, it's important to understand the differences between Facebook Page and Meta Business Suite, when to leverage one over the other and how to navigate to find those pages.
Marketing in an Economic Downturn
To make the most of limited resources, it is important to understand what doesn't work when selecting an agency partner. Buyers should be aware of the potential obstacles to achieving success. A poor fit could negatively impact performance, as well as waste team resources and advertising dollars.
Content Promotion Strategy
I spent my days and nights in Q4 of last year testing different channels in an effort to find other content distribution channels that worked (and could scale), as I realized that our agency was in danger if we didn't come up with alternative strategies for content distribution.
Social Programmatic
Maximize your social media content and do more with less by leveraging Oh Ya's enhanced Social Programmatic offering. Quickly deploy organic social media posts from the top social platforms to serve as programmatic ads across media types and devices.